Pay Per Click (PPC)
Pay per click is one of the fastest ways to generate extra business for your site. Our pay per click campaigns average 10-15 Cent per visitor. However the difference between an effective pay per click campaign and poorly managed one can be the difference between thousands wasted with no results or a tenfold return on your investment.
Contrarary to popular opinion an effective pay per click campaign is not simply filling in a list of keywords and specifying a maximum bid. Google has a quality index which it will use to rate the page you want your visitor to land on. A google adwords bot which will examine the page that you are linking to, examine how related the content on that page is related to the keyword or keyphrase you are bidding on and improve your quality rank based on how related your page is and how often someone clicks on your advert.
So an effective campaign is one which has a series of targeted landing pages that are search engine friendly and related to the phrases being bid on in order to improve both the quality rank of your adwords campaign but also the conversion rate of your visitors. A well organised campaign can easily half the cost you pay per visitor while improving the visitor conversion rate by 200-300%.
Also by using custom adverts based on each keyword used you can double the ammount of people who click on your advert, improving your google quality rank, subsequently reducing costs and improving traffic and sales.
We use sophisticated industry standard software to manage pay per click bidding with real time adjustments on individual key phrase bidding cost and advanced tracking to identify which keyphrases are converting into sales most effectivly. We can also auto generate advert content based on the keyphrase being bid on to ensure that the adverts displayed on google are relevent to the searches the user is running and the page he will be arriving at. Hence improving click through rates and quality rank.
We also create custom landing pages for the search terms being targeted which will vastly improve the quality rank of the adwords campaign and ensure that the visitor arrives on a page that is most relevant to his search, and improving the chance of converting him into a sale.
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SEO and Pay per click
A search engine friendly website is very important for improving the quality score of your google adwords campaign. Googles adwords bot is very similar to the regular google search engine bot and uses similar paramiters. A page that has effective on page optimisation for search terms for the natural search listings will have a very high quality rank for the same terms in the google Pay per click algorithm.
Also by using pay per click we can identify which keywords/keyphrases are performing best and focus our SEO efforts more on those phrases.
For Example
For example a poorly managed campaign would normally pay 20-30 cent per visitor with only about 1% of searchers clicking on the advert and an average of 2% of those visitors converting into sales. So for a range of search phrases that have 50,000 searches a week you get 500 visits which costs you 100-150 Euro and may make 10 sales at 10-15 Euro a sale..
An effective campaign would pay 10-15 cent a visitor with about 3% of searchers clicking on the advert and an average of 4% of those visitors converting into sales. So for a range of search phrases that have 50,000 searches a week you get 1500 visits which costs 150-225 Euro and delivers 60 Sales at 2.50-3.75 Euro a sale..
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